I have a dilemma. My website run by GoDaddy (www.annmariewyncoll.com) is due to expire and I thus have the option to renew it for another year – at a fee.
I initially set up this website as a way to generate freelance custom, however, apart from setting it up I have done very little else and so it has just kind of ‘sat there’ for a year. This being the case, I had decided not to renew it but I figured I ought to see what had been happening to it before I deleted it. Imagine my surprise, therefore, when I discovered that my website actually generates more traffic than my blog which I do spend time on and, even though its presence has not led to any business, it does mean that via my website, I am visible. This, from a marketing perspective, is huge.
With my new book due out early next year, it is important for me to be as pro-active and visible as I can be so I decided to add my blog link to my website in an effort to combine the two and kind of cross refer them. When my book is published I could use the website as a sales platform – should I decide to renew it.
Having just finished a digital marketing diploma via Shaw Academy (who I cannot recommend highly enough) I know that I need to be able to interact on a number of digital platforms but as we all know when we are doing this ourselves time is at a premium – so I thought I would ask all of you authors out there: what do you do?
Do you have a blog and website and if so, how do you manage them both?
Or do you just have one or the other? Have you found one to be more beneficial than the other?
Any thoughts and advice here would be much appreciated. Thank you!